This is a rebranding of the alcoholic beverage Sour Puss. Their old branding had an image of an angry cat's head on the front and caution tape on the neck of the bottle as they wanted to give a rebelious "unleash your wild side" sort of feel. In this rebranding, it's simplified to use simple silhouettes to curate the images. With the rough edges in the texts and sharp edges wherever applicable to give a more subtle rebelious feel. The ads playing further into the rebelious themes with "Not for the average wuss" as if drinking would take confidence, and a bold character. Similar to that of a rebel.