Real / Ideal Ad

This was an assignment where our goal was to curate an advertisement to show off the value of a product in a way that utilizes the real product in a new, unique way. In this work, a photograph of the apple pencil is shown gliding across the page in a way that looks like it's leaving artwork as it moves. Making a visual comment on the Ipad and your ability to create on the go. Also with the creativity possibilities the apple pencil opens up for you with the tagline of "Creativity blooms with you"